Maintaining accurate NAP is critical for several reasons. Specifically, it is a Google ranking factor and it ensures that when customers find your business online, they find the correct information. This is especially true for enterprise businesses.
"88% of consumers who use their smartphone to conduct a local search will visit a local store within seven days."
If NAP data is inconsistent, or worse, incorrect, a consumer is likely to be significantly inconvenienced.
Keeping NAP up to date across 70+ directories is effortless through the GoSite dashboard. Admins and managers alike can maintain and update any changes in NAP across all locations through the Partner Portal and GoSite mobile app.